Product development

Our long experience has resulted in a deep knowledge about what works and what is needed for different types of situations and conditions.

​​​​​​​We can, based on this further develop what we know will work, improving it even more. This is what innovation means to us. A constant strive for making our products better, more comfortable, stronger and more sustainable.


The reflective details, reinforcements and knee pockets on our outdoor trousers are just a few examples of what our experience has resulted in. Same goes for the materials. We have combined recycled and organic materials to create a sustainable collection, in a double sense. The materials are a better choice for the environment and the products are durable. Not only thanks to the fibres, but because we know exactly where we need to reinforce the garments to make them last longer.

The reflective details, reinforcements and knee pockets on our outdoor trousers are just a few examples of what our experience has resulted in. Same goes for the materials. We have combined recycled and organic materials to create a sustainable collection, in a double sense. The materials are a better choice for the environment and the products are durable. Not only thanks to the fibres, but because we know exactly where we need to reinforce the garments to make them last longer.

A sustainable design

Sustainable design enables sustainable development. And all development within this area has its starting point in the mind of our designer.

A garment’s sustainability factor is one of the parameters that is integrated into the process from the very start – when the idea is born. A great deal of our inspiration comes from studying our users wearing the garments, as well as the surrounding nature itself and how they co-exist. This makes sustainability a natural part of the process

”Design is the map that has to be followed throughout the entire life cycle of a garment. Therefore, sustainability is an element that need to be included at every step of the design process.”
​​​​​​​– Anastasios Lappas, Head of Design and Innovation

More content for you:

Materials

Carefully selected materials to have as minimal impact on the environment as possible.

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Sustainable production

A sustainable production with as minimal impact on the environment as possible

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Outdoor

Durable and comfortable garments for men and women. Made for the conscious outdoorsman.

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